About Wild & Worthy | Natural Pet Shop & Pet Care
About Wild & Worthy
Naturally better choices for happier pets
Wild & Worthy is an independent UK pet business offering thoughtfully selected natural dog treats, dog chews, pet wellness products, grooming essentials and stylish accessories.
Founded by Michael Beasley and inspired by Harvey, our resident Chihuahua and enthusiastic taste tester, Wild & Worthy was created to make finding high-quality pet products simpler. We bring together trusted independent producers and carefully selected brands, giving pet owners one place to discover products chosen with quality, enjoyment and everyday wellbeing in mind.
Whether you shop with us online, meet us at a London dog market or use our local pet-care services in Highbury, you can expect friendly, personal service from people who genuinely care about animals.
Carefully selected natural pet products
We believe pet owners deserve to understand what they are buying. That is why our range focuses on quality ingredients, clear product information and products with a genuine purpose.
Our carefully curated collection includes:
- Natural dog treats and training rewards
- Single-ingredient and freeze-dried dog treats
- Long-lasting natural chews
- Dog dental-care products
- Digestion, skin, coat and joint-support products
- Dog birthday cakes, biscuits and celebration treats
- Pet grooming and wellness essentials
- Dog harnesses, walking accessories and gifts
- Selected natural treats and care products for cats
- Treat bundles and Wild & Worthy Treat Clubs
We work with established and independent pet brands, including specialist British producers, while continuing to seek out distinctive products that meet our standards.
Every pet is different, so customers can also shop according to their dog’s needs, including sensitive stomachs, dental care, digestion, skin and coat support, joint and mobility support, puppy treats and long-lasting chews.
Meet Harvey, our resident taste tester
Harvey is the small Chihuahua with a very important role at Wild & Worthy. He is the personality behind Harvey’s Pick, our regularly featured selection of treats and products we think deserve extra attention.
Although Harvey takes his taste-testing responsibilities seriously, products are selected by Wild & Worthy based on their ingredients, quality, suitability and information provided by the manufacturer.
Harvey also brings warmth and personality to the business, reminding us that every order is ultimately about helping a much-loved pet enjoy life a little more.
Find Wild & Worthy at markets and dog events
Wild & Worthy is more than an online pet shop. We regularly attend dog-friendly markets, farmers’ markets, festivals and community events across London and the surrounding areas.
Our market stall gives customers the opportunity to:
- See our products in person
- Ask questions about ingredients and suitability
- Discover new natural treats and chews
- Find products for particular needs
- Build personalised treat selections
- Meet the people behind Wild & Worthy
We have appeared at locations and events including Alexandra Palace Farmers’ Market, North Cross Road Market, Duck Pond Market Richmond, Islington Square and other dog-friendly destinations across London.
Our schedule changes throughout the year, so visit our Visit Us page or follow Wild & Worthy on social media for upcoming market dates and event announcements.
Wild & Worthy Pet Care in Highbury
Our commitment to animals extends beyond the products we sell. Wild & Worthy Pet Care provides dependable, personal pet-care services in Highbury and selected surrounding North London areas.
Services include:
- 30-minute solo dog walks
- 60-minute solo dog walks
- Puppy visits
- Dog and cat home visits
- Pet sitting
- Feeding, companionship and routine care
Solo walks are particularly suitable for dogs that prefer individual attention, puppies developing confidence, older dogs and pets that may feel uncomfortable in large group walks.
We take time to understand each pet’s personality, routine, preferences and care requirements. Our service is designed to provide owners with reassurance while giving every animal attentive, respectful and reliable care.
Pet-care availability depends on location and scheduling. Please contact us before booking if you are unsure whether your area is covered.
Why choose Wild & Worthy?
Wild & Worthy combines the convenience of an online pet shop with the personal service of an independent local business.
Customers choose us for:
- Carefully selected natural ingredients
- Trusted independent pet producers
- Clear and useful product information
- Personal recommendations based on individual needs
- A growing selection of specialist treats and wellness products
- Friendly service online and at markets
- Local pet-care services
- Free local delivery on qualifying orders over £20
We do not believe that more choice automatically means better choice. Our aim is to create a considered collection that helps pet owners shop with greater confidence.
An independent pet business with a personal approach
When you shop with Wild & Worthy, you are supporting an independent UK pet business. Every order, market conversation and pet-care enquiry matters to us.
We carefully pack online orders, listen to customer feedback and continue improving our range based on what pets and their owners genuinely need. We also enjoy meeting customers face to face at markets, where the best recommendations often begin with a simple conversation about their pet.
Our goal is to build a trusted destination for natural pet treats, useful wellness products, thoughtful gifts and reliable local pet care.
Frequently asked questions
What does Wild & Worthy sell?
Wild & Worthy sells natural dog treats, freeze-dried treats, long-lasting chews, dog birthday products, supplements, grooming products, accessories and selected cat essentials. We also offer bundles and recurring Treat Club options.
Are all Wild & Worthy products made by the same company?
No. Wild & Worthy is an independent retailer that carefully selects products from trusted pet brands and specialist producers. The manufacturer is clearly identified on individual product pages.
Do you sell single-ingredient dog treats?
Yes. Our range includes selected single-ingredient and freeze-dried treats. Always check the individual product page for the complete composition, feeding guidance and suitability information.
Where can I meet Wild & Worthy in person?
We attend dog-friendly markets and events across London and nearby areas. Dates and locations can change, so check our Visit Us page and social-media channels before travelling.
Does Wild & Worthy provide dog walking and pet sitting?
Yes. Wild & Worthy Pet Care offers solo dog walks, puppy visits, home visits and pet sitting in Highbury and selected surrounding North London areas, subject to availability.
Do you offer local delivery?
Free local delivery is available on qualifying orders over £20 within eligible delivery areas. Enter your address during checkout to see the delivery options available to you.
How can I choose the right product for my pet?
You can browse our Shop by Need collections or contact us for help. Please tell us your pet’s age, size, preferences, allergies and any relevant dietary requirements. For medical conditions or specialist diets, consult your veterinary professional before introducing a new product.
Discover Wild & Worthy
Explore our natural pet products online, visit us at an upcoming market or contact Wild & Worthy Pet Care to discuss your pet’s individual needs.
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