Curated by Wild & Worthy
New Arrivals
Discover the latest additions to Wild & Worthy, including natural dog treats, healthy chews, premium pet food, grooming products, supplements and carefully selected pet essentials.
Every new product is chosen with quality, ingredients, practicality and pet wellbeing in mind. Whether you are looking for training treats, long-lasting chews, digestive support, joint care, grooming essentials or something special for your pet, this is where you will find our newest products first.
We regularly update this collection with exciting new brands, seasonal favourites and products we believe deserve a place in your pet’s routine.
Shop the latest arrivals and find a new favourite for your dog or cat.
Chosen with quality, suitability and everyday use in mind.
Qualifying orders receive free UK delivery.
Protected Shopify checkout with familiar payment options.
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Doggy DIY Ice Cream Kit | Just Add Water frozen Dog treat
Selected for digestive wellbeing Made with strawberry Grain-free recipe -
Luxury Dog Birthday Cake | Grain-Free Handmade Dog Celebration Cake
Useful as a high-value training reward Made with coconut Grain-free recipe -
Doggy DIY Ice Cream Bundle – Pack of 4
Doggy DIY Ice Cream Bundle – Pack of 4
£24.00 GBPMultiple favourites in one bundle An easy way to try more than one product Full contents listed on the product page -
Waita Chicken, Yogurt & Berry Freeze-Dried Treats 40g
Selected for digestive wellbeing Made with chicken Grain-free recipe -
Deluxe Doggy Brownie – Luxury Grain-Free Dog Treat
Made for dog birthdays & celebrations Made with coconut Grain-free recipe -
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Mizu & Co Beef, Chicken & Beetroot Freeze-Dried Dog Treats – 40g/70g
Freeze-dried to preserve natural flavour Made with beef Grain-free recipe -
Bark & Bake Puppy Dodgers – Natural Handmade Dog Biscuits
Selected for digestive wellbeing Made with coconut Grain-free recipe -
Paw Print Cookie for Dogs | Handmade Grain-Free Peanut Butter Dog Biscuit
Useful as a high-value training reward Made with coconut Grain-free recipe -
Pawbons Dog Biscuits | Organic Carob & Peanut Butter Dog Treats
Supports an everyday dental routine Made with coconut Grain-free recipe -
Waita Beef Liver Cubes 60g | Dog & Cat Treats
Freeze-dried to preserve natural flavour Made with beef Single-ingredient simplicity -
Mizu & Co Freeze-Dried Capelin Fish Treats – 40g / 70g
Freeze-dried to preserve natural flavour Made with fish Single-ingredient simplicity -
Hackney Dog House Green Lipped Mussel for Dogs 100g
Selected for joint & mobility support Made with fish Single-ingredient simplicity -
Mizu & Co Freeze-Dried Duck Neck for Dogs | 40g & 70g
Freeze-dried to preserve natural flavour Made with beef Grain-free recipe -
Bark & Bake Custard Creams for Dogs – Grain-Free Treats
Useful as a high-value training reward Made with coconut Grain-free recipe -
Mizu & Co Freeze-Dried Chicken, Spinach & Carrot Cubes
Freeze-dried to preserve natural flavour Made with chicken Grain-free recipe -
Mizu & Co Freeze-Dried Quail Egg Yolk 100g | Wild & Worthy
Freeze-dried to preserve natural flavour Single-ingredient simplicity -
Mizu & Co Chicken & Yoghurt Cubes 40g/70g Wild & Worthy
Freeze-dried to preserve natural flavour Made with chicken Grain-free recipe -
Game Picnic Bars - Venison & Duck w/ Rosehip & Cranberry 70g
Useful as a high-value training reward Made with duck Grain-free recipe -
Quilted Car seat protector for Pets
Quilted Car seat protector for Pets
£24.99 GBPPersonal pet-care visit Care built around your pet’s routine Wild & Worthy Pet Care -
Waita Chicken Cubes 50g | Freeze-Dried Treats
Freeze-dried to preserve natural flavour Made with chicken Single-ingredient simplicity -
Waita freeze dried Cat Grass Cubes 50g
Waita freeze dried Cat Grass Cubes 50g
£5.99 GBPFreeze-dried to preserve natural flavour Made with chicken Lower-fat treat choice -
COYA Turkey Freeze-Dried Dog Food
COYA Turkey Freeze-Dried Dog Food
£8.99 GBPFreeze-dried to preserve natural flavour Made with beef Grain-free recipe -
COYA Beef & Sweet Potato Freeze-Dried Dog Treats | 40g
Freeze-dried to preserve natural flavour Made with beef Single-ingredient simplicity
Choosing an accessory
Helpful questions before you order
Check size, use and care information so you can choose an accessory that fits your pet’s routine.
How do I choose the right accessory?+
Check the individual product size, dimensions, use and care information before ordering so it suits your pet and routine.
Where can I find product dimensions and care guidance?+
Open the individual product page for the full specification, use and care details supplied for that item.
How does delivery work?+
Available delivery methods and timings are shown at checkout. Free UK delivery is available on qualifying orders over £30.