Wild & Worthy Freeze-Dried Treats — Coming Soon
Three delicious recipes. One simple ingredient in each. Plenty of reasons for excited paws.
Meet the upcoming Wild & Worthy freeze-dried range: natural chicken, duck and beef liver cubes for dogs and cats. Made with 100% meat or organ meat, these single-ingredient treats bring proper flavour to training time, dinner time and those little “you’re my favourite” moments.
Expected launch: mid-January 2027
Launch offer: Buy 2, Get 1 Free
Want to know when the treats arrive? Join our launch list for availability updates and details of our opening offer.
Simple Ingredients. Seriously Tempting Treats.
Finding natural pet treats should feel straightforward. You want to know what’s inside, choose something your pet enjoys and feel confident about what you’re feeding.
Our new freeze-dried dog and cat treats keep things simple:
- One ingredient per recipe — chicken breast, duck breast or beef liver.
- No added grains, fillers or artificial flavourings.
- Naturally protein-rich meat and organ meat.
- Light, crunchy cubes for rewarding or crumbling over meals.
- Three ways to serve — as treats, training rewards or meal toppers.
Meet the Wild & Worthy Range
Freeze-Dried Chicken Cubes
100% chicken breast. A familiar favourite with plenty of flavour.
Light, crunchy chicken cubes for everyday rewards, practising recall or adding something tempting to your pet’s usual meal.
A good choice for: chicken-loving dogs and cats, reward-based training and owners who want a simple ingredient list.
Ingredient: 100% chicken breast.
Freeze-Dried Duck Cubes
100% duck breast. A little variety for their treat cupboard.
Bring a different flavour to reward time with our freeze-dried duck cubes. Serve a suitably sized piece as a treat or crumble a little over dinner.
A good choice for: duck-loving dogs and cats, adding variety and owners looking for an alternative to chicken or beef.
Ingredient: 100% duck breast.
Freeze-Dried Beef Liver Cubes
100% beef liver. Big flavour in a little reward.
Naturally rich in protein, iron and vitamin A, beef liver makes a flavourful occasional treat. Offer a small piece as a special reward or crumble a little over food.
A good choice for: liver-loving dogs and cats and training moments that call for an extra tempting reward.
Ingredient: 100% beef liver.
Feed liver sparingly alongside a balanced diet and follow the pack’s feeding guidance.
Why Choose Wild & Worthy?
Because choosing a treat should be as enjoyable as giving one.
Wild & Worthy is an independent pet business built around a love of animals and a belief in keeping treats simple.
Our own range brings that approach into every pack: recognisable ingredients, clear descriptions and versatile treats that fit into everyday life with your pet.
Whether you’re rewarding a brilliant recall, enjoying a quiet moment with your cat or making dinner a little more interesting, we want to help you find a treat that earns its place in the cupboard.
And with Harvey, our resident Chihuahua taste tester, treats are always a serious subject around here.
Who Are These Treats Good For?
Our freeze-dried range is designed for dogs and cats over three months old, with portions and piece sizes adjusted to suit your pet.
They’re especially useful for:
- Training: small rewards for learning, recall and good behaviour.
- Adding interest to meals: crumble a little over their usual food.
- Owners who prefer simple recipes: one clearly named ingredient in every variety.
- Multi-pet homes: treats suitable for both dogs and cats.
- Pets with individual protein preferences: choose chicken, duck or beef liver to suit what they enjoy and tolerate.
If your pet has a food allergy, choose only a protein they can safely eat. Single-ingredient treats are not automatically suitable for every sensitive pet.
Launch Offer: Buy 2, Get 1 Free
A very good excuse to discover their favourite.
Celebrate the arrival of our own freeze-dried range with Buy 2, Get 1 Free.
Join the launch list to hear when the range is ready and receive the full offer details.
Expected launch mid-January 2027. Launch timing is subject to change. Full offer terms will be available at launch.
[Join the Launch List]
Wholesale Enquiries Welcome
Looking for Natural Pet Treats for Your Business?
We welcome enquiries from independent pet shops, groomers, dog trainers, pet care businesses and other prospective stockists.
Interested in stocking the Wild & Worthy freeze-dried range? Get in touch to discuss wholesale pricing, pack information and expected availability.
Email: wildandworthyuk@gmail.com
Please include your business name, website or social profile, location and the products you’re interested in.
Frequently Asked Questions
What are freeze-dried pet treats?
Freeze-dried pet treats have moisture removed through a low-temperature drying process. This produces lightweight treats while helping preserve the ingredients’ natural flavour and nutrients.
What ingredients are in the Wild & Worthy freeze-dried range?
Each recipe contains one ingredient: 100% chicken breast, 100% duck breast or 100% beef liver. There are no added grains, fillers or artificial flavourings.
Can both dogs and cats eat them?
Yes. The range is suitable for dogs and cats over three months old. Choose a protein your pet tolerates, adjust the piece size and follow the feeding instructions on the pack.
Can puppies and kittens have these treats?
They are suitable from over three months of age. Introduce a small amount gradually, offer appropriately sized pieces and supervise feeding.
Are they suitable for pets with sensitive stomachs?
A single-ingredient recipe makes it easier to see what you’re feeding, but suitability depends on your pet’s individual needs. Avoid known allergens and introduce new treats gradually.
How can I serve freeze-dried cubes?
Offer them as treats, break them into smaller training rewards or crumble a little over your pet’s usual food. You can also soften them with a little water before serving.
Are they a complete pet food?
No. These are complementary treats to feed alongside a complete, balanced diet. Follow the pack’s feeding guidance, provide fresh drinking water and supervise your pet.
How should I store them?
Keep them in a cool, dry place away from sunlight and moisture. Reseal after opening and follow the storage instructions and best-before date on your Wild & Worthy pack.
When will the range launch?
We expect to launch in mid-January 2027. Join our launch list for updates and confirmation of the release date.
Will there be a launch offer?
Yes — our planned launch offer is Buy 2, Get 1 Free. Full details and terms will be shared at launch.
Can I enquire about wholesale now?
Absolutely. Email wildandworthyuk@gmail.com with your business details to register your interest in stocking the range.
Their Next Favourite Treat Is Coming
Chicken. Duck. Beef liver. Simple ingredients worth waiting for.
Be first to hear when Wild & Worthy freeze-dried treats arrive.
[Notify Me at Launch]